Cello World share price
NSE: CELLOBSE: 544012Consumer DurablesSmall Cap
Cello World Limited · Face value ₹5 Face value. The nominal value of one share as the company issued it, the unit its share capital is counted in and a dividend can be stated as a percentage of; it has no link to the share price. Face value in the glossary · Listed Nov 2023 · Issue price ₹648
Last close ₹327.70down ₹14.60 (4.27%)BSE ₹328.60
Share price at the NSE close on 30 Oct 2026. Previous close ₹342.30.
30 Oct: open ₹341.65, high ₹341.65, low ₹326.00
52-week range of traded prices to 30 Oct 2026
₹314.00Low, 1 Oct 2026₹673.80High, 30 Oct 2025
- Market capMarket capitalisation. Share price times the number of shares: what the whole company is worth at the day's price. The rank is by average market value over the six months to Jun 2026, among listed companies. Market capitalisation: how it is worked out
- ₹7,391 Cr573rd largest listed
- P/EPrice to earnings, trailing. Market cap divided by the profit of the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly) that belongs to the company's own shareholders, after the share of the other owners of its subsidiaries: what investors pay for each rupee of a year's profit. Price to earnings, trailing: how it is worked out
- 23.63
- P/BPrice to book. Market cap divided by the net worth that belongs to the company's own shareholders, its assets less everything it owes and less the other owners' share of its subsidiaries, on its latest balance sheet. Price to book: how it is worked out
- 2.74
- Dividend yieldDividend yield. Dividends paid per share in the twelve months to the day, as a percentage of the day's share price.
- 0.46%
- ROEReturn on equity. Profit over the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly) that belongs to the company's own shareholders, as a percentage of their net worth, the money they have in the business. Net worth is the average of the latest balance sheet and the one a year before it.
- 12.9%
- ROCEReturn on capital employed. Operating profit after depreciation (revenue less operating expenses and depreciation, without other income and one-off items) as a percentage of all the money the business runs on: the whole group's net worth, the other owners of its subsidiaries included, plus borrowings. Lease liabilities are not counted: the results filings do not state them. The profit is over the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly); net worth and borrowings are on the latest balance sheet.
- 13.9%
- Debt to equityDebt to equity. Borrowings divided by the whole group's net worth, the other owners of its subsidiaries included: rupees borrowed for each rupee of equity in the business. Lease liabilities are not counted: the results filings do not state them. From the balance sheet at the end of Mar 2026.
- 0.01
- Volume, NSEVolume. Shares traded on the last trading day. Volume in the glossary
- 2,41,584
About Cello World
Cello World Limited sells consumer products in India to households, institutions and businesses: houseware, insulated ware, opalware, glassware and electronic appliances; pens, markers and other writing instruments; and moulded furniture, storage crates and air coolers.12 Its products carry the Cello brand, with Unomax and Cello on writing instruments and Kleeno on cleaning aids.23
Cello World Limited itself trades houseware, insulated ware, electronic appliances and cleaning aids and has no factories of its own; its subsidiaries run the group's plants.45 The group reports a single segment (a part of the business with its own reported results), consumer products, run as 3 verticals: consumerware, writing instruments, and moulded furniture and allied products.62
The group traces its roots to 1962, when Ghisulal Dhanraj Rathod became associated with Cello Plastic Industrial Works and the Cello brand.7 Cello World Limited was incorporated on 25 Jul 2018 and listed on the NSE and BSE in 2023.87 The group sold its Cello writing instruments business between 2009 and 2015, launched the Unomax brand in 2019 and brought the Cello brand back to its writing instruments and stationery in 2025.97
Cello World's promoters are Pradeep Ghisulal Rathod, chairman and managing director, his brother Pankaj Ghisulal Rathod and his son Gaurav Pradeep Rathod, both joint managing directors.1011 In 2024 Cello World raised capital through a qualified institutional placement (a sale of new shares to large institutional investors), which reduced the promoters' holding to about 75%.9
Cello World key points
Results
- Consolidated results, quarter to Jun 2026, ₹ crore1213Earlier-period figures are restated for the merger of Wim Plast Limited into Cello World.
Item quarter to Jun 2026 quarter to Jun 2025 Revenue from operations 526.7 529.0 EBITDA (earnings before interest, tax, depreciation and amortisation), including other income 117.1 126.3 Profit after tax 73.4 80.7 - Consolidated results, year to Mar 2026, ₹ crore14
Item year to Mar 2026 year to Mar 2025 Revenue from operations 2,323.7 2,136.4 EBITDA 526.4 554.7 Profit after tax 331.5 364.6 - Cello World's revenue of ₹654 crore in the quarter to Mar 2026 was its highest for any quarter, the chairman wrote.15
Revenue mix
- Share of revenue by vertical, quarter to Jun 202616
Item quarter to Jun 2026 Consumerware 63.6% Writing instruments 21.2% Moulded furniture and allied products 15.2% - Share of sales by channel, quarter to Jun 202617
Item quarter to Jun 2026 quarter to Jun 2025 General trade (traditional retail) 71.1% – Online 16.3% 10.4% Exports 7.3% – Modern trade (organised retail chains) 5.3% – - Writing instruments revenue grew 52% year on year in the quarter to Jun 2026, as sales of Cello-brand pens, absent a year earlier, were added.1819
- Moulded furniture and allied products revenue was ₹80 crore in the quarter to Jun 2026.18
Distribution and customers
- Cello World sells through more than 5,000 distributors across India, supported by a field force of more than 740 sales staff.20
- No single customer accounted for 10% or more of Cello World's consolidated revenue in the year to Mar 2026.21
- On its earnings call of 10 Aug 2026, the company said it spends about 2.5% to 3% of revenue on advertising and marketing, focusing on in-shop and ground-level promotion, and has stepped up digital marketing.22
Plants and capacity
- Cello World's products come from 14 manufacturing facilities in Daman, Haridwar, Baddi, Chennai, Kolkata and Falna in Rajasthan, 8 of them in Daman; in-house manufacturing supplied 77% of revenue in the year to Mar 2026.2324
- The Falna glassware plant has an annual installed capacity of about 20,000 tonnes. On its earnings call of 10 Aug 2026, the company put glassware capacity use at about 60% and opalware at 80% to 85%, almost full.2526
- Cello World has begun making steel bottles in-house at its Rajasthan plant after imported stock ran out; 8 production lines were running in the quarter to Jun 2026, not yet at optimal use.1827
Prices and costs
- Cello World raised prices across most product categories in the quarter to Jun 2026 to offset higher input costs; in its consumer business the increases ran from 7% to almost 20% by product line, about 12% to 13% on average.282930
- On its earnings call of 10 Aug 2026, the company said the gas for its opalware and glassware production cost almost 80% more than in March 2026.31
Expansion and capital spending
- In the year to Mar 2026, Cello World invested ₹600 crore in its subsidiary Cello Consumerware Private Limited, ₹500 crore by converting a loan and ₹100 crore in cash, for the Falna plant, working capital and loan repayment.32
- On its earnings call of 10 Aug 2026, the company said it expects only maintenance capital spending (money spent on plants and equipment) in the year to Mar 2027, apart from a few more steel lines it expects to commission early next year.33
What the company expects
- The company stated in its annual report for the year to Mar 2026 that it targets writing instruments revenue of over ₹500 crore in the year to Mar 2027.34
- On its earnings call of 10 Aug 2026, the company said its glass plant at Falna, Rajasthan could reach about ₹250 crore to ₹275 crore of revenue at peak, and the steelware plant there, with its current lines, about ₹300 crore.3536
- On its earnings call of 10 Aug 2026, the company said it is realigning the Cello-brand writing instruments range and expects Cello and Unomax to show similar numbers within a couple of quarters.37
- On its earnings call of 10 Aug 2026, the company said it expects little growth in moulded furniture and allied products, a crowded category, and aims to hold their revenue and profitability.38
Recent events
- In its exchange filing of 17 Sep 2026, Cello World Limited said it had compensated Wim Plast shareholders who were entitled to fractions of a share under the merger scheme.39
- Wim Plast Limited merged into Cello World Limited and was dissolved under a scheme of arrangement sanctioned by the National Company Law Tribunal on 14 May 2026, effective 27 May 2026 and operative from 1 Apr 2025.4041
- On 27 May 2026, Cello World's board recommended a final dividend of ₹1.50 per share, 30% of the ₹5 face value, for the year to Mar 2026, for approval at the annual general meeting of 7 Aug 2026; the company's documents give no outcome.4243
Last updated
All 43 sources, each with its page
- 1. Annual report, 16 Jul 2026, page 5
- 2. Annual report, 16 Jul 2026, page 48
- 3. Annual report, 16 Jul 2026, page 6
- 4. Annual report, 16 Jul 2026, page 67
- 5. Investor presentation, 7 Aug 2026, page 25
- 6. Annual report, 16 Jul 2026, page 262
- 7. Investor presentation, 7 Aug 2026, page 12
- 8. Annual report, 16 Jul 2026, page 216
- 9. Annual report, 16 Jul 2026, page 6
- 10. Annual report, 16 Jul 2026, page 19
- 11. Annual report, 16 Jul 2026, page 55
- 12. Investor presentation, 7 Aug 2026, page 7
- 13. Investor presentation, 7 Aug 2026, page 25
- 14. Investor presentation, 7 Aug 2026, page 22
- 15. Annual report, 16 Jul 2026, page 10
- 16. Earnings call, 10 Aug 2026, page 5
- 17. Earnings call, 10 Aug 2026, page 5
- 18. Earnings call, 10 Aug 2026, page 4
- 19. Earnings call, 10 Aug 2026, page 17
- 20. Annual report, 16 Jul 2026, page 51
- 21. Annual report, 16 Jul 2026, page 262
- 22. Earnings call, 10 Aug 2026, page 18
- 23. Annual report, 16 Jul 2026, page 12
- 24. Investor presentation, 7 Aug 2026, page 11
- 25. Annual report, 16 Jul 2026, page 12
- 26. Earnings call, 10 Aug 2026, page 10
- 27. Investor presentation, 7 Aug 2026, page 5
- 28. Earnings call, 10 Aug 2026, page 3
- 29. Earnings call, 10 Aug 2026, page 7
- 30. Earnings call, 10 Aug 2026, page 15
- 31. Earnings call, 10 Aug 2026, page 8
- 32. Annual report, 16 Jul 2026, page 34
- 33. Earnings call, 10 Aug 2026, page 9
- 34. Annual report, 16 Jul 2026, page 10
- 35. Earnings call, 10 Aug 2026, page 14
- 36. Annual report, 16 Jul 2026, page 12
- 37. Earnings call, 10 Aug 2026, page 8
- 38. Earnings call, 10 Aug 2026, page 7
- 39. Exchange filing, 17 Sep 2026, page 1
- 40. Exchange filing, 27 May 2026, page 1
- 41. Annual report, 16 Jul 2026, page 35
- 42. Exchange filing, 27 May 2026, page 2
- 43. Annual report, 16 Jul 2026, page 1
Results
Consolidated; ₹ crore.Cello World quarterly results
- Revenue growth, 12 monthsRevenue growth, 12 months. The last twelve months against the twelve before them. Left empty where the earlier figure was nought or a loss: growth out of a loss has no percentage.
- +7.2%
- Net profit growth, 12 monthsNet profit growth, 12 months. The last twelve months against the twelve before them. Left empty where the earlier figure was nought or a loss: growth out of a loss has no percentage.
- −6.7%
Quarter to Jun 2026, against the quarter before
- RevenueRevenue. The pill is the change in revenue against the quarter before: this period's figure divided by that one's, less one, in per cent.
- ₹527 Crdown 19.41%
- Net profitNet profit. The pill is the change in net profit against the quarter before: this period's figure divided by that one's, less one, in per cent. Net profit in the glossary
- ₹73 Crdown 18.55%
- Net marginNet margin. Net profit as a percentage of revenue: how much of each rupee of sales is left after every cost, interest and tax. Net margin in the glossary
- 13.9%
Revenue by quarter
Peak revenue ₹654 Cr, quarter to Mar 2026; lowest ₹490 Cr, quarter to Sep 2024
Net profit by quarter, a loss in red
| ₹ crore | Sep 2024 | Dec 2024 | Mar 2025 | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 |
|---|---|---|---|---|---|---|---|---|
| Revenue | 490 | 557 | 589 | 529 | 587 | 554 | 654 | 527 |
| Net profit | 87 | 92 | 96 | 81 | 91 | 69 | 90 | 73 |
| Net margin | 17.7% | 16.6% | 16.3% | 15.2% | 15.5% | 12.5% | 13.8% | 13.9% |
Consolidated. The last eight quarters. The latest is shaded. Net profit is the whole group's, the other owners of its subsidiaries included; P/E and ROE use the company's own share.
Year to Mar 2026, against the year before
- RevenueRevenue. The pill is the change in revenue against the year before: this period's figure divided by that one's, less one, in per cent.
- ₹2,324 Crup 8.77%
- Net profitNet profit. The pill is the change in net profit against the year before: this period's figure divided by that one's, less one, in per cent.
- ₹332 Crdown 9.07%
- Net margin
- 14.3%
Revenue by year
Peak revenue ₹2,324 Cr, year to Mar 2026; lowest ₹2,000 Cr, year to Mar 2024
Net profit by year, a loss in red
| ₹ crore | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|
| Revenue | 2,000 | 2,136 | 2,324 |
| Net profit | 356 | 365 | 332 |
| Net margin | 17.8% | 17.1% | 14.3% |
Consolidated. Years to March. The latest is shaded. Net profit is the whole group's, the other owners of its subsidiaries included; P/E and ROE use the company's own share.
Business segments
In the year to Mar 2026 the company reports one business segment, Single segment, which carries all its revenue.
Valuation
Today, against the company's own history.Cello World PE ratio and valuation
Price to earnings
At or below today's level on 4% of 247 trading days over the last year.
LowestHighest
Its median62.73Industry median29.16
Price to book
At or below today's level on 2% of 601 trading days since May 2024.
LowestHighest
Its median6.05Industry median2.77
Dividend yieldDividend yield. Dividends paid per share in the twelve months to the day, as a percentage of the day's share price. When a year's dividend goes ex later than the year before's, the yield reads zero for the days between; a run of under 60 such trading days is left out of the yield's medians and percentiles. The ex-date is the day from which a buyer of the share no longer gets the dividend.
At or below today's level on 99% of 728 trading days since Nov 2023.
LowestHighest
Its median0.25%
Where the return came from
Yearly rates to Mar 2026, per-share figures restated for splits and bonuses.
| Over | Return a year | Earnings growth | Change in P/E | Dividend yield |
|---|---|---|---|---|
| 1 year | −28.5% | −2.2% | −27.3% | 0.4% |
Return is price growth plus the average dividend yield. Change in P/E is (1 + price growth) / (1 + earnings growth) - 1, so the parts compound rather than add. Earnings growth over 1 year is on profit divided by shares in issue at both ends: the earnings per share stated for one end does not match that year's profit and share count.
Mutual fund holdings
16 funds disclosed a holding for Sep 2026. What they did in Sep 2026, against each fund's month before. 8 of the 8 funds that added or cut are index funds, ETFs or arbitrage funds: an index fund or ETF holds what its index holds, and an arbitrage fund holds the share against a sale of its future.All 16 funds holding Cello World
- AddedAdded. Funds that held more shares than at the end of the month before.
- 7
- CutCut. Funds that held fewer shares than at the end of the month before.
- 1
- Held unchangedHeld unchanged. Funds that held the same number of shares as at the end of the month before.
- 8
| Fund | |||
|---|---|---|---|
 Tata Small Cap FundTata Mutual Fund | 1,01,16,230 | 2.49% | ₹329.3 Cr |
 Kotak-Small Cap FundKotak Mahindra Mutual Fund | 33,18,721 | 0.56% | ₹108.0 Cr |
 Canara Robeco Large and Mid Cap FundCanara Robeco Mutual Fund | 15,56,153 | 0.21% | ₹50.7 Cr |
 HSBC Small Cap FundHSBC Mutual Fund | 3,93,469 | 0.07% | ₹12.8 Cr |
 HDFC Manufacturing fundHDFC Mutual Fund | 3,30,154 | 0.10% | ₹10.7 Cr |
 Motilal Oswal Nifty Microcap 250 Index FundMotilal Oswal Mutual Fund | 1,29,220 | 0.17% | ₹4.21 Cr |
| HDFC Large & Mid Cap FundHDFC Mutual Fund | 1,27,577 | 0.01% | ₹4.15 Cr |
 ICICI Prudential BSE 500 ETFICICI Prudential Mutual Fund | 853 | 0.01% | ₹0.03 Cr |
 Groww Nifty Total Market Index FundGroww Mutual Fund | 844 | 0.01% | ₹0.03 Cr |
| HDFC BSE 500 Index FundHDFC Mutual Fund | 765 | 0.01% | ₹0.02 Cr |
Portfolios disclosed for Sep 2026. Weight is the holding as a share of the fund's assets.
Promoter and insider buying and selling
Trades made since 30 Oct 2025.Cello World insider trading
No promoter, director, key manager or employee bought or sold on the market.
- Others: no market trade · 1 pledge filing of unclear kind
Bought and sold count trades on the market only. A pledge is shares given to a lender as security for a loan; a lender invokes it by selling them.
Cello World competitors and peers
Houseware, 11 listed companies, priced on 30 Oct 2026. The table lists the 8 companies closest to Cello World in market cap.Consumer durables companies
Where the company sits among the companies nearest its size
| Company | ||||||||
|---|---|---|---|---|---|---|---|---|
 Hawkins CookersHAWKINCOOK | 4,015 | 29.61 | 9.02 | +18.2% | +17.3% | 32.7% | 36.7% | 1.84% |
 BorosilBOROLTD | 3,425 | 43.21 | 3.67 | +5.5% | −8.6% | 8.9% | 8.9% | 0.00% |
 All Time PlasticsALLTIME | 1,286 | – | 2.10 | – | – | – | 7.8% | 0.00% |
 Maharaja & Speedex IndiaSPEEDEX | 417 | – | – | – | – | – | – | 0.00% |
| Clay Craft IndiaCLAYCRAFT | 345 | – | – | – | – | – | – | 0.00% |
 Maruti Interior ProductsSPITZE | 222 | 21.24 | – | +20.5% | +117.0% | 25.6% | – | 0.00% |
 Inflame AppliancesINFLAME | 171 | 29.16 | 2.77 | – | – | 10.0% | – | 0.00% |
 Gothi Plascon (India)GOTHIPL | 39 | 18.40 | 3.59 | +25.0% | +41.0% | 19.3% | 24.1% | 5.19% |
Market cap in ₹ crore. Growth is the last twelve months against the twelve before. A figure is left empty where it would rest on a loss or the company has under a year of results on record. ROE is the shareholders' profit over their net worth. ROCE is profit before interest and tax over the whole group's net worth plus borrowings, as in the figures at the top of the page.
Dividends
Per share, by the year it was paid for, and the latest payments.Cello World dividend history
Dividend per share, ₹, restated for later splits and bonuses
Dividend per share. The dividends declared for the year, each restated to today's share count by the splits and bonuses after its own ex-date, added up. Dividend per share in the glossaryHighest ₹1.50 a share, years to Mar 2024, Mar 2025 and Mar 2026.
| Ex-date | Type | Per share |
|---|---|---|
| 31 Jul 2026 | FinalFinal dividend. Called final by its date: the company did not say which kind it was, and it went ex within six months after the company's year end, the time in which the annual general meeting that declares the final dividend must be held. Final dividend in the glossary | ₹1.50 |
| 1 Aug 2025 | Final | ₹1.50 |
| 2 Aug 2024 | Final | ₹1.50 |
Latest payments, as declared, by ex-date.
Latest announcements
Routine notices left out.Cello World announcements
Oct 2026
6 Oct · Legal
The exchange asked on 6 Oct 2026
Sep 2026
9 Sep · Updates
Aug 2026
11 Aug · Meeting
10 Aug · Analysts
Cello World share price by year
Each calendar year to 2025.Cello World share price history
| Year | Close at year end | Change | Highest close | Lowest close |
|---|---|---|---|---|
| 2025 | 542.15 | −28.3% | 769.90 | 517.50 |
| 2024 | 756.65 | −3.9% | 990.30 | 723.40 |
| 2023 | 787.15 | – | 820.60 | 762.40 |
₹ per share, adjusted for splits and bonuses since. Change is on the close at the end of the year before. 2023 is from its first session, 6 Nov 2023.
Recent sessions
The 9 trading days to 29 Oct 2026, as traded on NSE; the latest is at the top of the page.
| Date | Open | High | Low | Close | Average price | Volume | Delivery |
|---|---|---|---|---|---|---|---|
| 29 Oct 2026 | 334.55 | 344.25 | 331.00 | 342.30 | 337.80 | 2,53,930 | 39.4% |
| 28 Oct 2026 | 334.75 | 337.00 | 326.25 | 333.20 | 330.83 | 1,58,954 | 44.5% |
| 27 Oct 2026 | 338.20 | 343.70 | 333.30 | 334.40 | 337.24 | 2,36,771 | 49.0% |
| 26 Oct 2026 | 347.85 | 357.55 | 337.90 | 340.95 | 348.29 | 4,07,992 | 56.1% |
| 23 Oct 2026 | 363.25 | 365.90 | 353.00 | 354.00 | 357.21 | 8,28,144 | 53.9% |
| 22 Oct 2026 | 369.00 | 369.30 | 363.00 | 363.85 | 365.43 | 2,51,437 | 49.0% |
| 21 Oct 2026 | 366.40 | 373.75 | 364.00 | 368.90 | 367.58 | 5,93,546 | 51.3% |
| 19 Oct 2026 | 379.65 | 379.65 | 368.00 | 368.35 | 370.64 | 2,79,745 | 51.7% |
| 16 Oct 2026 | 364.50 | 380.00 | 363.45 | 376.60 | 374.42 | 5,80,483 | 37.6% |
Prices in ₹ per share as traded, not adjusted.
Company details
- NSE symbol
- CELLO
- BSE code
- 544012
- ISIN
- INE0LMW01024
- Industry
- Consumer Durables
- Website
- www.corporate.celloworld.com
- CIN
- L25209DD2018PLC009865
- Corporate identity number, the registrar of companies' code for it
- Incorporated
- 2018
- Registered office
- 597/2A, Somnath Road, Dabhel, Nani Daman Daman, 396210, Daman & Diu
- Share registrar
- MUFG Intime India Pvt. Ltd
- Keeps the register of shareholders and handles transfers and dividend payments