BlueStone Jewellery and Lifestyle share price
NSE: BLUESTONEBSE: 544484Consumer DurablesSmall Cap
BlueStone Jewellery and Lifestyle Limited · Face value ₹1 Face value. The nominal value of one share as the company issued it, the unit its share capital is counted in and a dividend can be stated as a percentage of; it has no link to the share price. Face value in the glossary · Listed Aug 2025 · Issue price ₹517
Last close ₹690.35down ₹40.00 (5.48%)BSE ₹690.35
Share price at the NSE close on 29 Oct 2026. Previous close ₹730.35.
29 Oct: open ₹730.05, high ₹730.05, low ₹675.25
52-week range of traded prices to 29 Oct 2026
₹399.80Low, 17 Feb 2026₹969.90High, 23 Sep 2026
- Under NSE's long-term additional surveillance, stage I, on the list for 29 Oct 2026. The exchange puts a share here when its price has moved unusually, and trading in it carries extra conditions.
- Market capMarket capitalisation. Share price times the number of shares: what the whole company is worth at the day's price. The rank is by average market value over the six months to Jun 2026, among listed companies. Market capitalisation: how it is worked out
- ₹10,547 Cr657th largest listed
- P/EPrice to earnings, trailing. Market cap divided by the profit of the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly) that belongs to the company's own shareholders, after the share of the other owners of its subsidiaries: what investors pay for each rupee of a year's profit. Price to earnings, trailing: how it is worked out
- 100.61
- P/BPrice to book. Market cap divided by the net worth that belongs to the company's own shareholders, its assets less everything it owes and less the other owners' share of its subsidiaries, on its latest balance sheet. Price to book: how it is worked out
- 5.74
- Dividend yieldDividend yield. Dividends paid per share in the twelve months to the day, as a percentage of the day's share price.
- Nonein the last 12 months
- ROEReturn on equity. Profit over the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly) that belongs to the company's own shareholders, as a percentage of their net worth, the money they have in the business. Net worth is the average of the latest balance sheet and the one a year before it.
- 6.0%
- ROCEReturn on capital employed. Operating profit after depreciation (revenue less operating expenses and depreciation, without other income and one-off items) as a percentage of all the money the business runs on: the whole group's net worth, the other owners of its subsidiaries included, plus borrowings. Lease liabilities are not counted: the results filings do not state them. The profit is over the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly); net worth and borrowings are on the latest balance sheet.
- 9.6%
- Debt to equityDebt to equity. Borrowings divided by the whole group's net worth, the other owners of its subsidiaries included: rupees borrowed for each rupee of equity in the business. Lease liabilities are not counted: the results filings do not state them. From the balance sheet at the end of Sep 2026.
- 0.49
- Volume, NSEVolume. Shares traded on the last trading day; delivery is the part buyers kept rather than sold again the same day. Volume in the glossary
- 11,98,04038.2% delivered
About BlueStone Jewellery and Lifestyle
BlueStone Jewellery and Lifestyle Limited designs, makes and sells fine jewellery in India through its website, mobile app and a network of stores across the country.12 It started online as a direct-to-consumer brand, selling to buyers itself, and focuses on contemporary, lightweight jewellery for daily wear and occasions.34
Its jewellery, sold under the BlueStone brand, spans gold, diamond, platinum and studded pieces such as rings, earrings, chains, bangles and necklaces, and buyers can choose the gold purity, colour and diamond clarity.14 The company reports a single business segment, jewellery, and operates only in India.25
Gaurav Singh Kushwaha founded the company in 2011 and is its promoter, chairman and managing director.678 It opened its first exclusive brand store, in New Delhi, in 2018, and its shares were listed on BSE and NSE on 19 Aug 2025 after its initial public offering.910 At the end of Mar 2026 it held 75.51% of its subsidiary Ethereal House Private Limited, which works in lab-grown diamonds, and 49.12% of Redefine Fashion Private Limited, an associate (a company it holds a large stake in but does not control), both on a dilutive basis.1112 It employed 2,576 full-time staff at the end of Mar 2026.13
BlueStone Jewellery and Lifestyle key points
Results
- Consolidated revenue for the year to Mar 2026 rose 37.7% to ₹24,364.24 million, and EBITDA (earnings before interest, tax, depreciation and amortisation) was ₹3,839.41 million, a 15.76% margin.14
- Consolidated profit after tax (the group's total, including the minority owners' share) was ₹131.79 million for the year to Mar 2026, against a loss of ₹2,218.37 million a year earlier; the company called it its first full year of profitability.1415
- Standalone revenue (the company without its subsidiary) for the quarter to Sep 2026 rose 43.9% to ₹7,381 million and reported EBITDA 127.3% to ₹971 million. Pre-Ind AS EBITDA, the company's operating measure excluding inventory gains and losses, was ₹535 million, a 7.3% margin.161718
- Standalone net debt (borrowings less cash and bank balances) rose 55.5% to ₹5,395 million at the end of Sep 2026, from ₹3,469 million at the end of Mar 2026.19
Design and manufacturing
Branches and reach
- BlueStone had 379 stores in 146 towns and cities across 29 states and union territories at the end of Sep 2026, 68 more stores than a year earlier.242526
- About 50% of the stores are in Tier 2 and Tier 3 cities, and in the year to Mar 2026 it opened 2 stores dedicated to men's and children's jewellery.2527
- Same-store sales growth (the sales rise at stores open for over a year) was 28.0% in the quarter to Sep 2026 and 32.9% in the half year to Sep 2026.2829
- It launched a new-format store of over 3,200 square feet on Park Street, Kolkata, to deepen its presence in East India.30
Customer base
- BlueStone had served 10,24,220 customers since it began, as of Sep 2026, 19.3% more than a year earlier.31
- On a standalone basis, repeat customers brought in 58.1% of revenue in the half year to Sep 2026.3233
- Average order value was ₹77,290 in the quarter to Sep 2026, up 29.0% from a year earlier.34
- On its earnings call of 21 Jul 2026, the company said more than 80% of its sales originate online.35
What the company expects
- On its earnings call of 21 Jul 2026, the company said it targets revenue of around ₹12,000 crore in the next 4 years, with same-store sales growth of almost 30% at mature stores alongside a larger store network.3637
- On its earnings call of 21 Jul 2026, the company said it expects its operating EBITDA margin (a management measure excluding ESOP charges and inventory gains) to rise from 7.5% to close to 15% over the next 4 years, the larger part from scale.383918
- On its earnings call of 21 Jul 2026, the company said it expects its number of stores to grow about 20% a year over the next 4 years.40
- The company stated in its annual report for the year to Mar 2026 that it targets a network of more than 700 stores over the long term.41
Recent events
- On 22 Oct 2026, the board approved raising up to ₹300 crore through non-convertible debentures (bonds that cannot be turned into shares) sold privately; the company said the proceeds are proposed for refinancing part of its debt and business growth.42
- India Ratings and Research gave the company an issuer credit rating (its view of the company's ability to repay debt) of IND A-/Stable on 7 Aug 2026, and on 29 Sep 2026 rated ₹9,000 million of its bank loan facilities IND A-/Stable/IND A2+.4344
- On 6 Feb 2026, the company said it had subscribed to 92,172 Series A2 compulsorily convertible preference shares (shares that must later turn into ordinary shares) of Ethereal House Private Limited, aggregating ₹25,19,98,248.45
Last updated
All 45 sources, each with its page
- 1. Annual report, 17 Aug 2026, page 7
- 2. Annual report, 17 Aug 2026, page 309
- 3. Annual report, 17 Aug 2026, page 140
- 4. Annual report, 17 Aug 2026, page 17
- 5. Annual report, 17 Aug 2026, page 259
- 6. Annual report, 17 Aug 2026, page 11
- 7. Investor presentation, 22 Oct 2026, page 27
- 8. Annual report, 17 Aug 2026, page 4
- 9. Annual report, 17 Aug 2026, page 8
- 10. Annual report, 17 Aug 2026, page 88
- 11. Annual report, 17 Aug 2026, page 251
- 12. Annual report, 17 Aug 2026, page 147
- 13. Annual report, 17 Aug 2026, page 148
- 14. Annual report, 17 Aug 2026, page 142
- 15. Annual report, 17 Aug 2026, page 26
- 16. Investor presentation, 22 Oct 2026, page 26
- 17. Investor presentation, 22 Oct 2026, page 22
- 18. Investor presentation, 22 Oct 2026, page 41
- 19. Investor presentation, 22 Oct 2026, page 29
- 20. Annual report, 17 Aug 2026, page 71
- 21. Annual report, 17 Aug 2026, page 113
- 22. Investor presentation, 22 Oct 2026, page 6
- 23. Annual report, 17 Aug 2026, page 17
- 24. Investor presentation, 22 Oct 2026, page 6
- 25. Investor presentation, 22 Oct 2026, page 12
- 26. Investor presentation, 22 Oct 2026, page 25
- 27. Annual report, 17 Aug 2026, page 145
- 28. Investor presentation, 22 Oct 2026, page 22
- 29. Investor presentation, 22 Oct 2026, page 6
- 30. Investor presentation, 22 Oct 2026, page 14
- 31. Investor presentation, 22 Oct 2026, page 25
- 32. Investor presentation, 22 Oct 2026, page 6
- 33. Investor presentation, 22 Oct 2026, page 25
- 34. Investor presentation, 22 Oct 2026, page 25
- 35. Earnings call, 21 Jul 2026, page 4
- 36. Earnings call, 21 Jul 2026, page 5
- 37. Earnings call, 21 Jul 2026, page 16
- 38. Earnings call, 21 Jul 2026, page 10
- 39. Earnings call, 21 Jul 2026, page 16
- 40. Earnings call, 21 Jul 2026, page 14
- 41. Annual report, 17 Aug 2026, page 28
- 42. Exchange filing, 22 Oct 2026, page 1
- 43. Exchange filing, 7 Aug 2026, page 1
- 44. Exchange filing, 29 Sep 2026, page 1
- 45. Exchange filing, 6 Feb 2026, page 1
Results
Consolidated; ₹ crore.BlueStone Jewellery and Lifestyle quarterly results
Quarter to Sep 2026, against the quarter before
- RevenueRevenue. The pill is the change in revenue against the quarter before: this period's figure divided by that one's, less one, in per cent.
- ₹745 Crup 1.11%
- Net profitNet profit. Under it, net profit in the quarter before. A change in per cent is not worked out where either period is a loss or nothing. Net profit in the glossary
- −₹4.37 CrQuarter to Jun 2026: ₹5.96 Cr
- Net marginNet margin. Net profit as a percentage of revenue: how much of each rupee of sales is left after every cost, interest and tax. Net margin in the glossary
- −0.6%
Revenue by quarter
Peak revenue ₹749 Cr, quarter to Dec 2025; lowest ₹493 Cr, quarter to Jun 2025
Net profit by quarter, a loss in red
- Net profit
- Loss
A loss in the quarter to Sep 2026, −₹4.37 CrA loss in 3 of the 6 quarters shown
| ₹ crore | Jun 2025 | Sep 2025 | Dec 2025 | Mar 2026 | Jun 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Revenue | 493 | 514 | 749 | 681 | 737 | 745 |
| Net profit | −35 | −52 | 69 | 31 | 6 | −4 |
| Net margin | −7.1% | −10.1% | 9.2% | 4.6% | 0.8% | −0.6% |
Consolidated. The 6 quarters from Jun 2025, the first on record. The latest is shaded. Net profit is the whole group's, the other owners of its subsidiaries included; P/E and ROE use the company's own share.
Year to Mar 2026
- Revenue
- ₹2,436 Cr
- Net profit
- ₹13 Cr
- Net margin
- 0.5%
| ₹ crore | Mar 2026 |
|---|---|
| Revenue | 2,436 |
| Net profit | 13 |
| Net margin | 0.5% |
Consolidated. Years to March. Net profit is the whole group's, the other owners of its subsidiaries included; P/E and ROE use the company's own share.
Business segments
In the year to Mar 2026 the company reports one business segment, Design, manufacture and sale of jewellery, which carries all its revenue.
Valuation
Today, against the company's own history. Dividend yield is not shown: no dividend in the years on record.BlueStone Jewellery and Lifestyle PE ratio and valuation
Price to book
At or below today's level on 71% of 243 trading days over the last year.
LowestHighest
Its median4.74Industry median1.64
Mutual fund holdings
31 funds disclosed a holding for Sep 2026. What they did in Sep 2026, against each fund's month before. 7 of the 15 funds that added or cut are index funds, ETFs or arbitrage funds: an index fund or ETF holds what its index holds, and an arbitrage fund holds the share against a sale of its future.All 31 funds holding BlueStone Jewellery and Lifestyle
- Bought for the first timeBought for the first time. Funds that held it at the month's end and had not held it in any month on record before.
- 6
- Bought againBought again. Funds that held it at the month's end, had not held it the month before, and held it in an earlier month.
- 1
- AddedAdded. Funds that held more shares than at the end of the month before.
- 12
- CutCut. Funds that held fewer shares than at the end of the month before.
- 3
- Held unchangedHeld unchanged. Funds that held the same number of shares as at the end of the month before.
- 9
| Fund | |||
|---|---|---|---|
 Nippon India Small Cap FundNippon India Mutual Fund | 58,30,504 | 0.57% | ₹463.4 Cr |
| Nippon India Focused FundNippon India Mutual Fund | 20,16,239 | 1.98% | ₹160.3 Cr |
 Mirae Asset Small Cap FundMirae Asset Mutual Fund | 17,02,511 | 2.33% | ₹135.3 Cr |
| Nippon India Multi Asset Allocation FundNippon India Mutual Fund | 16,14,837 | 0.71% | ₹128.4 Cr |
| Mirae Asset Great Consumer FundMirae Asset Mutual Fund | 11,80,129 | 2.11% | ₹93.8 Cr |
| Nippon India Multi Cap FundNippon India Mutual Fund | 9,88,130 | 0.15% | ₹78.5 Cr |
| Nippon India Consumption FundNippon India Mutual Fund | 8,06,796 | 2.84% | ₹64.1 Cr |
| Mirae Asset Flexi Cap FundMirae Asset Mutual Fund | 6,96,628 | 1.27% | ₹55.4 Cr |
 Bandhan Innovation FundBandhan Mutual Fund | 6,09,485 | 1.57% | ₹48.4 Cr |
 Motilal Oswal Active Momentum FundMotilal Oswal Mutual Fund | 5,31,608 | 3.10% | ₹42.3 Cr |
Portfolios disclosed for Sep 2026. Weight is the holding as a share of the fund's assets.
Promoter and insider buying and selling
Trades made since 30 Oct 2025.BlueStone Jewellery and Lifestyle insider trading
Bought on the marketBought on the market. The value each filer stated for its purchases on the exchange, added up; gifts, transfers and pledges are not counted. A purchase filed with no value is counted under the sum, not in it. Sold on the marketSold on the market. The value each filer stated for its sales on the exchange, added up; gifts, transfers and pledges are not counted. A sale filed with no value is counted under the sum, not in it.
- Directors and key managers1 purchase, 0 sales₹0.34 CrNo saleNetNet. The value bought on the market less the value sold, over the trades whose filers stated a value.₹0.34 Cr2 pledges created · 2 pledges released · 5 pledges invoked by a lender · 1 off-market move
- Employees0 purchases, 3 salesNo purchase₹2.90 CrNet−₹2.90 Cr1 pledge created · 1 pledge invoked by a lender · 1 off-market move
- Others1 purchase, 36 sales₹0.27 Cr₹38 CrNet−₹38 Cr4 pledges created · 4 pledges invoked by a lender · 6 pledge filings of unclear kind · 7 off-market moves
- Promoters and promoter group: no market trade · 2 pledge filings of unclear kind
Bought and sold count trades on the market only. A pledge is shares given to a lender as security for a loan; a lender invokes it by selling them.
BlueStone Jewellery and Lifestyle competitors and peers
Gems, Jewellery And Watches, 104 listed companies, priced on 29 Oct 2026. The table lists the 8 companies closest to BlueStone Jewellery and Lifestyle in market cap.Consumer durables companies
Where the company sits among the companies nearest its size
| Company | ||||||||
|---|---|---|---|---|---|---|---|---|
 Lalithaa Jewellery MartLALITHAA | 19,861 | – | – | – | – | – | – | 0.00% |
 PC JewellerPCJEWELLER | 15,663 | 17.48 | 1.69 | +29.3% | +45.9% | 10.8% | 9.4% | 0.00% |
 Thangamayil JewelleryTHANGAMAYL | 14,393 | 36.81 | 10.16 | +83.1% | +262.5% | 31.1% | 25.7% | 0.39% |
 Sky Gold and DiamondsSKYGOLD | 13,574 | 34.29 | 9.66 | +73.0% | – | 32.4% | 24.8% | 0.00% |
 P N Gadgil JewellersPNGJL | 8,592 | 17.63 | 3.00 | +50.7% | +64.3% | 21.4% | 14.5% | 0.00% |
 EthosETHOSLTD | 6,726 | 64.45 | 4.52 | +30.4% | +12.8% | 8.4% | 7.6% | 0.00% |
 Timex Group IndiaTIMEX | 6,314 | 73.60 | 56.74 | +41.8% | +96.5% | 87.9% | 88.2% | 0.00% |
 Senco GoldSENCO | 4,970 | 8.71 | 1.98 | +41.9% | +168.4% | 25.5% | 22.4% | 0.58% |
Market cap in ₹ crore. Growth is the last twelve months against the twelve before. A figure is left empty where it would rest on a loss or the company has under a year of results on record. ROE is the shareholders' profit over their net worth. ROCE is profit before interest and tax over the whole group's net worth plus borrowings, as in the figures at the top of the page.
Latest announcements
Routine notices left out.BlueStone Jewellery and Lifestyle announcements
Oct 2026
24 Oct · Updates
23 Oct · Business
22 Oct · Business
22 Oct · Updates
BlueStone Jewellery and Lifestyle annual report, year to Mar 2026
BlueStone Jewellery and Lifestyle share price by year
Each calendar year to 2025.BlueStone Jewellery and Lifestyle share price history
| Year | Close at year end | Change | Highest close | Lowest close |
|---|---|---|---|---|
| 2025 | 470.75 | – | 761.25 | 470.75 |
₹ per share, adjusted for splits and bonuses since. Change is on the close at the end of the year before. 2025 is from its first session, 19 Aug 2025.
Recent sessions
The 9 trading days to 28 Oct 2026, as traded on NSE; the latest is at the top of the page.
| Date | Open | High | Low | Close | Average price | Volume | Delivery |
|---|---|---|---|---|---|---|---|
| 28 Oct 2026 | 748.00 | 749.65 | 724.25 | 730.35 | 737.51 | 2,41,537 | 35.2% |
| 27 Oct 2026 | 743.05 | 764.90 | 730.45 | 754.05 | 753.50 | 2,92,453 | 24.8% |
| 26 Oct 2026 | 730.50 | 772.40 | 690.30 | 758.05 | 733.39 | 11,14,318 | 25.0% |
| 23 Oct 2026 | 736.60 | 752.45 | 662.60 | 731.20 | 711.78 | 27,19,338 | 14.5% |
| 22 Oct 2026 | 742.00 | 770.00 | 726.50 | 760.70 | 747.27 | 7,93,281 | 39.7% |
| 21 Oct 2026 | 774.00 | 774.00 | 733.00 | 739.75 | 748.28 | 4,51,085 | 35.6% |
| 19 Oct 2026 | 786.00 | 790.85 | 759.30 | 765.85 | 775.72 | 4,25,688 | 30.6% |
| 16 Oct 2026 | 777.60 | 794.55 | 765.40 | 778.90 | 785.59 | 2,87,288 | 30.3% |
| 15 Oct 2026 | 779.00 | 784.00 | 753.90 | 777.60 | 770.06 | 3,89,163 | 31.6% |
Prices in ₹ per share as traded, not adjusted.
Company details
- NSE symbol
- BLUESTONE
- BSE code
- 544484
- ISIN
- INE304W01038
- Industry
- Consumer Durables
- Website
- www.bluestone.com
- CIN
- L72900KA2011PLC059678
- Corporate identity number, the registrar of companies' code for it
- Incorporated
- 2011
- Registered office
- Site No. 89/2, Lava Kusha Arcade, Outer Ring Road, Munnekolal Village, Marathahalli, Bengaluru 560037, Karnataka
- Share registrar
- KFin Technologies Ltd
- Keeps the register of shareholders and handles transfers and dividend payments