Add-Shop E-Retail technical analysis: RSI, MACD and moving averages
Add-Shop E-Retail Limited · Face value ₹10 Face value. The nominal value of one share as the company issued it, the unit its share capital is counted in and a dividend can be stated as a percentage of; it has no link to the share price. Face value in the glossary · Listed Sep 2018
Last close ₹5.36up ₹0.09 (1.71%)
Share price at the BSE close on 28 Oct 2026. Previous close ₹5.27.
28 Oct: open ₹5.47, high ₹5.80, low ₹5.21
52-week range of traded prices to 28 Oct 2026
₹5.00Low, 26 Oct 2026₹10.00High, 29 Oct 2025
- Market capMarket capitalisation. Share price times the number of shares: what the whole company is worth at the day's price. The rank is by average market value over the six months to Jun 2026, among listed companies. Market capitalisation: how it is worked out
- ₹15 Cr4,119th largest listed
- P/EPrice to earnings, trailing. Market cap divided by the profit of the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly) that belongs to the company's own shareholders, after the share of the other owners of its subsidiaries: what investors pay for each rupee of a year's profit. Price to earnings, trailing: how it is worked out
- 13.64
- P/BPrice to book. Market cap divided by the net worth that belongs to the company's own shareholders, its assets less everything it owes and less the other owners' share of its subsidiaries, on its latest balance sheet. Price to book: how it is worked out
- 0.13
- Dividend yieldDividend yield. Dividends paid per share in the twelve months to the day, as a percentage of the day's share price.
- Nonein the last 12 months
- ROEReturn on equity. Profit over the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly) that belongs to the company's own shareholders, as a percentage of their net worth, the money they have in the business. Net worth is the average of the latest balance sheet and the one a year before it.
- 1.0%
- ROCEReturn on capital employed. Operating profit after depreciation (revenue less operating expenses and depreciation, without other income and one-off items) as a percentage of all the money the business runs on: the whole group's net worth, the other owners of its subsidiaries included, plus borrowings. Lease liabilities are not counted: the results filings do not state them. The profit is over the last twelve months (the latest four quarters, or two half years for a company that reports half-yearly); net worth and borrowings are on the latest balance sheet.
- 2.2%
- Debt to equityDebt to equity. Borrowings divided by the whole group's net worth, the other owners of its subsidiaries included: rupees borrowed for each rupee of equity in the business. Lease liabilities are not counted: the results filings do not state them. From the balance sheet at the end of Mar 2026.
- 0.11
- Volume, BSEVolume. Shares traded on the last trading day. Volume in the glossary
- 16,945
Add-Shop E-Retail's technical indicators on adjusted prices to 28 Oct 2026: moving averages, RSI, MACD, Bollinger bands, beta against the Nifty 500 and pivot levels.
Price, RSI, MACD and Bollinger bands
A year of sessions on adjusted prices, to 28 Oct 2026.Add-Shop E-Retail share price history
- From the 52-week high
- −46.4%
Close with its 50 and 200-day averages
- Close
- 50-day average50-day moving average. The average closing price over the last 50 trading sessions.
- 200-day average200-day moving average. The average closing price over the last 200 trading sessions.
The close is above 1 of its 8 simple moving averages (5 to 200 days) in the table below.
Moving averages, including the 50, 100 and 200 day averages
Adjusted prices, to 28 Oct 2026.
WindowSimple (SMA, DMA)Exponential (EMA)
5 days₹5.35+0.2%
10 days₹5.48−2.2%₹5.44−1.5%
20 days₹5.56−3.6%₹5.55−3.4%
30 days₹5.62−4.6%
50 days₹5.82−7.9%₹5.84−8.3%
100 days₹6.38−16.0%₹6.26−14.4%
150 days₹6.62−19.0%
200 days₹6.95−22.9%₹6.99−23.3%
Beside each average, the close against it: the close divided by the average, less one, in per cent. An exponential average weights recent closes more heavily than older ones.
- Since the 50-day crossed the 200-daySessions since the 50-day average crossed the 200-day. Trading sessions since the 50-day moving average last moved from one side of the 200-day moving average to the other. Sessions since the 50-day average crossed the 200-day in the glossary
- 1,098Below, 25 May 2022 at ₹93.30
- 200-day average, 20-session changeSlope of the 200-day average. The 200-day moving average today against its value 20 sessions ago, as a percentage change. Slope of the 200-day average in the glossary
- −4.4%
- Sessions above the 200-day averageSessions above the 200-day average. Of the last 250 sessions that had a 200-day average, how many closed above it. Sessions above the 200-day average in the glossary
- 0of the last 250
- Closes above the 20-day averageCloses above the 20-day average, 60 sessions. The percentage of the last 60 sessions that closed above their own 20-day moving average. Closes above the 20-day average, 60 sessions in the glossary
- 12%of the last 60 sessions
- Volume-weighted average, 20 daysVolume-weighted average, 20 days. The average close of the last 20 sessions with each weighted by the shares traded that day, so a busy day counts for more. Volume-weighted average, 20 days in the glossary
- ₹5.57
- Hull moving average, 9 daysHull moving average, 9 days. A 9-day average that follows the price closely: a 3-day weighted average of twice the 4-day weighted average less the 9-day one, each weighting the latest close most. Hull moving average, 9 days in the glossary
- ₹5.20
- Ichimoku base line, 26 sessionsIchimoku base line, 26 sessions. The midpoint of the highest high and the lowest low of the last 26 sessions. Ichimoku base line, 26 sessions in the glossary
- ₹5.85
RSI, MACD and other oscillators
Adjusted prices, to 28 Oct 2026.
- RSI, 14 daysRelative strength index, 14 days. A 0 to 100 gauge of recent moves: the average rise over the last 14 sessions as a share of the average rise and the average fall together. Relative strength index, 14 days in the glossary41.4
- Money flow index, 14 daysMoney flow index, 14 days. Money traded on days the typical price rose, as a percentage of money traded on days it rose or fell, over the last 14 sessions. Money flow index, 14 days in the glossary58.5
- Stochastic %KStochastic %K, 14 days. Where the close sits in the range of the last 14 sessions, from 0 at the lowest low to 100 at the highest high. Stochastic %K, 14 days in the glossary21.2
- Stochastic %DStochastic %D. The average of the last three %K readings. Stochastic %D in the glossary16.5
- Stochastic RSIStochastic RSI. Where today's 14-day RSI sits in the range of its own last 14 readings, from 0 at the lowest to 100 at the highest. Stochastic RSI in the glossary44.0
- Williams %R, 14 daysWilliams %R, 14 days. How far the close sits below the highest high of the last 14 sessions as a share of their range, from 0 at the high to minus 100 at the low. Williams %R, 14 days in the glossary−78.8
- Ultimate oscillatorUltimate oscillator. A 0 to 100 average of where each close sits in its day's true range, taken over 7, 14 and 28 sessions and weighted 4, 2 and 1. Ultimate oscillator in the glossary35.2
- ADX, 14 daysAverage directional index, 14 days. A 0 to 100 measure of how much of the last 14 sessions' movement ran one way, whichever way that was. Average directional index, 14 days in the glossary18.6
- Positive directional indicatorPositive directional indicator, 14 days. Rises in the day's high over the last 14 sessions as a percentage of the true range over the same sessions. Positive directional indicator, 14 days in the glossary22.5
- Negative directional indicatorNegative directional indicator, 14 days. Falls in the day's low over the last 14 sessions as a percentage of the true range over the same sessions. Negative directional indicator, 14 days in the glossary15.8
- MACD lineMACD line. The 12-day exponential moving average of the close less the 26-day one, in rupees. MACD line in the glossary
- −0.14In rupees
- MACD signal lineMACD signal line. The 9-day exponential moving average of the MACD line. MACD signal line in the glossary
- −0.12In rupees
- MACD histogramMACD histogram. The MACD line less its signal line. MACD histogram in the glossary
- −0.02In rupees
- Awesome oscillatorAwesome oscillator. The 5-day average of each day's midpoint between high and low less the 34-day average of the same, in rupees. Awesome oscillator in the glossary
- −0.29In rupees
- Momentum, 10 sessionsMomentum, 10 sessions. The close less the close 10 sessions earlier, in rupees. Momentum, 10 sessions in the glossary
- −0.22In rupees
- Bull bear power, 13 daysBull bear power, 13 days. The day's high less the 13-day exponential average of the close, added to the day's low less that same average, in rupees. Bull bear power, 13 days in the glossary
- 0.05In rupees
- Commodity channel index, 20 daysCommodity channel index, 20 days. How far the typical price, the average of high, low and close, sits from its 20-day average, in units of 0.015 times its average distance from that average. Commodity channel index, 20 days in the glossary
- −77.6No fixed range
- Rate of change, 21 sessionsRate of change, 21 sessions. The percentage change in the closing price over the last 21 sessions.
- −5.5%Change in the close
- Rate of change, 125 sessionsRate of change, 125 sessions. The percentage change in the closing price over the last 125 sessions.
- −27.5%Change in the close
Volatility and Bollinger bands
Adjusted prices, to 28 Oct 2026.
Bollinger bands today
Close ₹5.36
Lower band₹5.2420-day average₹5.56Upper band₹5.88
Twice the spread of the last 20 closes either side of their average.
- Average true rangeAverage true range, 14 days. The average size of a day's price swing over the last 14 sessions, counting any jump from the previous close as part of the swing. Average true range, 14 days in the glossary
- ₹0.43In rupees, 14 days
- Average true range, % of priceAverage true range as a share of price. The 14-day average true range as a percentage of the close. Average true range as a share of price in the glossary
- 8.07%Of the close
- Volatility, 20 daysVolatility, 20 days. How widely the share price has swung from day to day over the last 20 sessions, scaled to a year: the standard deviation of daily moves times the square root of 252 trading days.
- 35.2%A year
- Volatility, 30 daysVolatility, 30 days. How widely the share price has swung from day to day over the last 30 sessions, scaled to a year: the standard deviation of daily moves times the square root of 252 trading days.
- 45.9%A year
- Volatility, 60 daysVolatility, 60 days. How widely the share price has swung from day to day over the last 60 sessions, scaled to a year: the standard deviation of daily moves times the square root of 252 trading days.
- 39.7%A year
- Bollinger band widthBollinger band width. The distance between the two Bollinger bands as a percentage of the 20-day average. Bollinger band width in the glossary
- 11.5%Of the 20-day average
- 30-day volatility, place in its yearWhere today's 30-day volatility sits in its year. The percentage of the last 250 sessions on which the 30-day volatility was at or below today's.82%
- Band width, place in its yearWhere today's Bollinger band width sits in its year. The percentage of the last 250 sessions on which the Bollinger band width was at or below today's.62%
- 21-session change, place in its yearWhere today's 21-session price change sits in its year. The percentage of the last 250 sessions on which the 21-session price change was at or below today's.36%
Beta, highs and deepest falls
Against the Nifty 500. The 1-year beta, 3-year beta, 3-year fall, 5-year fall and correlation to 23 Oct 2026, the rest to 28 Oct 2026.Add-Shop E-Retail PE ratio and valuation
Beta against the Nifty 500
- 1 monthBeta, 21 sessions. How far the share's daily return has moved for each 1% move in the Nifty 500's over the last 21 sessions: the covariance of the two over the variance of the index's.−0.62
- 3 monthsBeta, 63 sessions. How far the share's daily return has moved for each 1% move in the Nifty 500's over the last 63 sessions: the covariance of the two over the variance of the index's.−0.06
- 1 yearBeta, one year. How far the share price has moved, on average, for each 1% move in the Nifty 500, from daily prices over the last year. Beta, one year in the glossary0.68
- 3 yearsBeta, three years. How far the share price has moved, on average, for each 1% move in the Nifty 500, from daily prices over the last three years. Beta, three years in the glossary0.76
1: moves as the Nifty 500 does
Deepest fall from a high
- 1 yearDeepest fall, year. The largest drop from any closing price to a later one within the last year, as a percentage of the earlier price.−44.2%
- 3 yearsDeepest fall, three years. The largest drop from any closing price to a later one within the last three years, as a percentage of the earlier price.27 Oct 2023 to 23 Oct 2026; Nifty 500 +27.8% over the same days−85.2%
- 5 yearsDeepest fall, five years. The largest drop from any closing price to a later one within the last five years, as a percentage of the earlier price.21 Jan 2022 to 23 Oct 2026; Nifty 500 +41.1% over the same days−96.8%
- Highest close since Sep 2018Highest close since Sep 2018. The highest closing price since Sep 2018, with earlier prices restated for splits and bonuses, and for any demerger of a business, so they compare with today's.
- ₹168.6021 Jan 2022, 1,741 days before 28 Oct 2026
- Correlation, 1 yearCorrelation with the Nifty 500, one year. How closely the share's daily moves have followed the Nifty 500's over the last year, from minus 1 (opposite) through 0 (unrelated) to plus 1 (in step). Correlation with the Nifty 500, one year in the glossary
- 0.25
- Correlation, 3 yearsCorrelation with the Nifty 500, three years. How closely the share's daily moves have followed the Nifty 500's over the last three years, from minus 1 (opposite) through 0 (unrelated) to plus 1 (in step). Correlation with the Nifty 500, three years in the glossary
- 0.22
Volume, delivery and notable sessions
Volume restated for splits and bonuses, to 28 Oct 2026.
Volume against the 50-session average
- Latest dayVolume against usual, day. The day's shares traded divided by the average of the 50 sessions before it. Volume against usual, day in the glossary0.74×
- Latest weekVolume against usual, week. The average shares traded over the last 5 sessions divided by the average of the 50 before them. Volume against usual, week in the glossary0.79×
- Latest monthVolume against usual, month. The average shares traded over the last 21 sessions divided by the average of the 50 before them. Volume against usual, month in the glossary0.72×
1×: a usual session
- Volume on rising daysVolume on rising days, 20 sessions. Of all shares traded over the last 20 sessions, the percentage traded on sessions that closed higher than the one before. Volume on rising days, 20 sessions in the glossary
- 59%of the last 20 sessions' volume
- Volume trend, 20 sessionsVolume trend, 20 sessions. The average shares traded over the last 20 sessions against the 20 before them, as a percentage change. Volume trend, 20 sessions in the glossary
- −42.8%
- Price bandPrice band. The furthest the share price may move from the previous close in one day, a limit the exchange sets for each stock. Price band in the glossary
- 20%₹4.22 to ₹6.32 on 28 Oct 2026
- Jun17WedBusiest5.3× usual volumeup 2.24%
- Apr7TueLargest moveup 7.69%
- Apr1WedLargest moveup 11.29%
- Mar30MonBusiest and largest move5.3× usual volumedown 7.77%
- Mar19ThuBusiest6.0× usual volumeup 4.15%
- Jan27TueLargest movedown 7.43%
Of the last 250 sessions: the three with the most shares traded against the 50 sessions before each and the four largest moves of the close, up or down.
Pivot points: support and resistance
On adjusted prices.
For the session after 28 Oct 2026, from that day's open, high, low and close.
Classic levels and the latest close
R3₹6.29
R2₹6.05
R1₹5.70
Pivot₹5.46
S1₹5.11
S2₹4.87
S3₹4.52
Close ₹5.36
| Level | Classic | Woodie | Camarilla | Fibonacci | DeMark |
|---|---|---|---|---|---|
| Resistance 3 (R3) | ₹6.29 | ₹6.25 | ₹5.52 | ₹6.05 | – |
| Resistance 2 (R2) | ₹6.05 | ₹6.02 | ₹5.47 | ₹5.82 | – |
| Resistance 1 (R1) | ₹5.70 | ₹5.66 | ₹5.41 | ₹5.68 | ₹5.58 |
| Pivot point | ₹5.46 | ₹5.43 | ₹5.46 | ₹5.46 | ₹5.40 |
| Support 1 (S1) | ₹5.11 | ₹5.07 | ₹5.31 | ₹5.23 | ₹4.99 |
| Support 2 (S2) | ₹4.87 | ₹4.84 | ₹5.25 | ₹5.09 | – |
| Support 3 (S3) | ₹4.52 | ₹4.48 | ₹5.20 | ₹4.87 | – |
For the coming week, from the sessions of 19 Oct 2026 to 23 Oct 2026: the first open, the highest high, the lowest low and the last close.
Classic levels and the latest close
R3₹6.35
R2₹6.06
R1₹5.70
Pivot₹5.41
S1₹5.05
S2₹4.76
S3₹4.40
Close ₹5.36
| Level | Classic | Woodie | Camarilla | Fibonacci | DeMark |
|---|---|---|---|---|---|
| Resistance 3 (R3) | ₹6.35 | ₹6.31 | ₹5.51 | ₹6.06 | – |
| Resistance 2 (R2) | ₹6.06 | ₹6.04 | ₹5.45 | ₹5.82 | – |
| Resistance 1 (R1) | ₹5.70 | ₹5.66 | ₹5.39 | ₹5.66 | ₹5.56 |
| Pivot point | ₹5.41 | ₹5.39 | ₹5.41 | ₹5.41 | ₹5.34 |
| Support 1 (S1) | ₹5.05 | ₹5.01 | ₹5.27 | ₹5.17 | ₹4.91 |
| Support 2 (S2) | ₹4.76 | ₹4.74 | ₹5.21 | ₹5.01 | – |
| Support 3 (S3) | ₹4.40 | ₹4.36 | ₹5.15 | ₹4.76 | – |
For the coming month, from the sessions of 1 Sep 2026 to 30 Sep 2026: the first open, the highest high, the lowest low and the last close.
Classic levels and the latest close
R3₹7.99
R2₹7.39
R1₹6.48
Pivot₹5.88
S1₹4.97
S2₹4.37
S3₹3.46
Close ₹5.36
| Level | Classic | Woodie | Camarilla | Fibonacci | DeMark |
|---|---|---|---|---|---|
| Resistance 3 (R3) | ₹7.99 | ₹7.84 | ₹5.99 | ₹7.39 | – |
| Resistance 2 (R2) | ₹7.39 | ₹7.31 | ₹5.85 | ₹6.81 | – |
| Resistance 1 (R1) | ₹6.48 | ₹6.33 | ₹5.71 | ₹6.46 | ₹6.18 |
| Pivot point | ₹5.88 | ₹5.80 | ₹5.88 | ₹5.88 | ₹5.73 |
| Support 1 (S1) | ₹4.97 | ₹4.82 | ₹5.43 | ₹5.30 | ₹4.67 |
| Support 2 (S2) | ₹4.37 | ₹4.29 | ₹5.29 | ₹4.95 | – |
| Support 3 (S3) | ₹3.46 | ₹3.31 | ₹5.15 | ₹4.37 | – |
Classic pivot levelsClassic pivot levels. The pivot is the average of the session's high, low and close; each level above and below it adds or takes away a multiple of the session's range. Classic pivot levels in the glossaryWoodie pivot levelsWoodie pivot levels. The classic levels, with the close counted twice in the pivot. Woodie pivot levels in the glossaryCamarilla pivot levelsCamarilla pivot levels. Levels above and below the close at 1.1 times the session's range divided by 12, 6 and 4. Camarilla pivot levels in the glossaryFibonacci pivot levelsFibonacci pivot levels. Levels above and below the classic pivot at 0.382, 0.618 and 1 times the session's range. Fibonacci pivot levels in the glossaryDeMark pivot levelsDeMark pivot levels. One level either side of a pivot that also reads the open: the high or the low the session closed towards is counted twice, so a session that closed under its open sets lower levels. DeMark pivot levels in the glossary
Returns and price ranges
Close to close on adjusted prices. The latest month and year run to 28 Oct 2026.
Last 12 months, per cent
- Return
- Loss
Highest month Apr 2026, +32.3%; lowest Mar 2026, −29.1%.
Last 10 years, per cent
- Return
- Loss
Highest year to Dec 2020, +292.5%; lowest to Dec 2022, −49.0%.
Low to highLatest close ₹5.36
WindowLowHighChange
1 week−2.7%₹5.00₹5.80
1 month−3.9%₹5.00₹6.70
3 months−22.5%₹5.00₹7.06
6 months−27.5%₹5.00₹8.00
2 years−62.6%₹5.00₹16.67
3 years−85.1%₹5.00₹36.60
5 years−95.1%₹5.00₹175.55
Lowest low and highest high over each window, on adjusted prices; change is close to close. The last year's range of traded prices is at the top of the page.